Farewell to candy Rossana?

Have the name of his beloved from Cyrano de Bergerac and a flaming red wrapper that makes it unforgettable for generations.

“They were in the pockets of grandmothers and bars until not many years ago. The Rossana candies are a symbol of elegance and there may be no. Nestle is poised to sell them and say goodbye to the Group's historical marks from over 30 years. And the web didn't take it well.

The history of Rossana comes from much further away. The candies are owned by the multinational company in Vevey since he bought the Perugina. And it was the latter to launch the Red candy in 1926. Yes, have 90 years. The name is that of the woman he fell in love with the handsome not Cyrano de Bergerac. A summary of romatic will end up in other hands. Nestle should surrender the brands and not the productions, brands that could end up in the hands of other large industrial power groups: Sperlari, Ambrosoli, Elah Dufour Novi and perfect.
The fall in revenues has embarrassed the multinational, therefore puts on the market quality brands. The choice of selling concetrare business activities derives from the desire to learn. Translated means chocolate. For the kiss and his brothers there are investments for 60 million over three years with innovative production technologies and the organisational model. Are ready to strike, however, the employees of Perugia who do not share the desire to sell candy Rossana. For now the brand has not been sold, but it is certain that there will be no investment in this product that accounts for only 2% in market share.”