Goodbye to Renato Bialetti, the famous industrial “Omino IOC baffi”;Former owner of the company that had made him famous in the world Mocha made in Italy,

 

 

 

 

 

 

He died at 93 years in Ascona, in the Canton of Ticino. His caricature on coffee maker.
Goodbye to the most famous moustache Italian coffee: those of Renato Bialetti, the man who made the famous moka made in Italy. The entrepreneur brand of household of Omegna (in the Verbano) It was off in the night 93 years at his home in Ascona, in Canton Ticino, in Switzerland. Icona del made in Italy, He had created a real Empire in the postwar years thanks to a new type of marketing that linked to product quality also the image of the entrepreneur: his most famous moustaches were Italy, entered into the homes of children and adults with the Carousel. It was just his caricature in the little man with mustache, one who made famous the world Mocha. The idea had been cartoonist Paul Campani, inspired by the face of Renato Bialetti. Became a catchphrase that slogan ' Yes Yes Yes… sounds easy! (make a good coffee)!».

http://torino.repubblica.it/.../ex_proprietario_dell_omonima.../